1. Improved Audience Targeting
The campaign was reaching users who were not highly relevant. We refined audience research and targeting to focus on users more likely to show interest in the education offering.
2. Tested Multiple Creatives
Limited creative variations made it difficult to identify effective messaging. We introduced different creative concepts, formats and messages to compare their performance.
3. Optimized Campaign Structure
We reviewed the campaign structure to make audience and creative testing easier. The setup was adjusted to support clearer performance analysis and optimization.
4. Monitored Lead Performance
We regularly analyzed campaign metrics to identify areas affecting lead generation. Performance data was used to make ongoing campaign adjustments.
5. Continuous Optimization
Audience, creatives and campaign performance were reviewed continuously. Based on the data, we made optimization decisions focused on improving lead-generation efficiency and reducing CPL.