1. Performance Marketing Fundamentals
Learn the fundamentals of performance marketing and understand how digital advertising campaigns are planned, structured and managed.
2. Meta, Google & Snapchat Ads
The course covers Meta Ads, Google Ads and Snapchat Ads, including campaign building, audience research and practical campaign launches.
3. Audience Research & Campaign Planning
Learn how to research audiences, plan campaigns and build appropriate campaign structures for different marketing objectives
4. Lead Generation & Creative Strategy
Training includes lead-generation campaigns, creative strategy, audience testing and practical campaign projects
5. Optimization & Data Analysis
Learn to analyze campaign performance, monitor key metrics, optimize campaigns and work with performance data to identify improvement opportunities.
6. AI in Marketing
The course includes AI-powered marketing, AI workflows and Claude AI, helping students understand how AI can be integrated into performance-marketing workflows.
7. Practical Industry Experience
The program is designed around practical learning, including projects and 3-month practical experience, rather than theory alone.arners develop industry-ready skills.